The Social Media Link team makes program design and setup easy for us to manage with our busy schedules, and their back end reporting provides detailed tracking that has enabled us to learn and improve future programs. My team’s budget continues to be scrutinized and while some marketing programs are being reduced, we’ve staunchly defended our spend with Smiley360 because of the consumer trial and awareness we’ve gained through their broad and influential member base.
The program through Social Media Link’s Smiley360 platform far exceeded our expectations, clearly driving purchase interest not just among the influencers who received the product, but among those who saw the influencers' posts and tweets about it. Where other vendors like to talk a lot about "social activation" and "buzz generation," the Smiley360 program truly delivers, with clearly quantified benchmarks and results. These guys are pros.”
We activated the Smiley360 community to generate authentic reviews and recommendations across all social media channels to drive awareness of the launch of DripDrop a fast-acting, great tasting hydration powder. We were thrilled to see not only an abundance of content that drove an increase in online share of voice, but also an increase in sales at our key retail partner. The Smiley community and team delivered both advocacy and action for our brand, and we are highly pleased with the customer service, analytics and results.”