3 Story Telling Trends We Heard at the ANA Masters of Marketing Conference

Last week, the Social Media Link team joined more than 2,500 marketers to discuss the changing landscape of building brands and driving marketing results at the ANA Masters of Marketing conference held at the Orlando World Center Marriott. We heard from CMOs at top companies like JPMorgan Chase, Cadillac and Lane Bryant, share ideas on how to...

[Infographic] The Answer to the Holiday Marketing Conundrum? Brand Advocates

The holidays are approaching - fast. And for marketers, holiday campaign planning is here. Did you know holiday sales in 2017 are expected to be $84.2 billion?Holiday shopping trends are constantly changing, from where consumers look for gift recommendations to how consumers make their purchases. To help your brand stay top of mind and standout...

Recognizing Our CEO Susan Frech as a Top 25 Leading Woman Brand Builder

Let’s start with the good news: women-owned firms have grown at a rate 5 times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.Now for the bad news: less than 3 percent of those women-owned businesses ever made it to the million-dollar mark and less than 3...

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

What’s more memorable: The engaging conversation you had with someone recently, or the billboard ad you passed driving home from work? Chances are it was the conversation and the reason why is because it was relevant to your interests. The same principles apply when creating marketing campaigns. You should always be asking, “How can I create a...

4 Takeaways from the 2017 ANA Brand Activation Relationship Marketing Conference

Last week, the Social Media Link team attended the ANA Brand Activation Relationship Marketing Conference held at Target’s headquarters in Minneapolis, as we joined over 100 marketing pros to discuss the changing landscape of loyalty marketing. What did we hear the most? That brand loyalty is complicated. We also had the chance to share our take...

Intrusive Marketing: The Difference Between Spam and Success

We live in a world where marketers are constantly looking for new ways to receive consumer attention. And for many marketers today, that means employing disruptive tactics, otherwise known as intrusive marketing, that often have adverse effects on their brand.Ranging from old school junk mail to the new 101 billion dollar mobile market, modern...

95% of Our Employees Say they Take Great Pride in Working at Social Media Link

At Social Media Link, we believe building a unique culture and collaborative workplace is just as important as the products we’re creating. So we’re excited to share the news that our employees have recognized us as a great workplace under independent analysts, Great Place to Work®! As part of our core values, we believe our employees are...

Dark Social - The Missing Link in Modern Marketing

Imagine you’re home on a Sunday night scrolling through your feed and you see something one of your friends would enjoy. What do you do? Do you post it on your social networking profile, or do you share it with them directly? Current research suggests that in addition to sharing on social media, many people will turn to one-on-one communication...

Using Authentic Influence to Differentiate Your OTC Brand

Marketers working on over-the-counter (OTC) brands have the opportunity to actually help people who are in need. OTC products require FDA approval to be marketed directly to consumers, and these products contain ingredients that have demonstrated safety and efficacy in clinical studies. However, when multiple brands within a specific category...

Social Media Link Welcomes New Chief Operating Officer

As our team continues to expand our enterprise consumer engagement and activation technology, we’re excited to welcome a new leader to our executive team: Joanna Sammartino Bailey as Chief Operating Officer. On top of managing overall ongoing business operations and procedures, as COO, Joanna will help implement internal strategies and ensure...

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