Social Media Link (SML) is the leading advocacy activation company that amplifies social media conversation for brands. SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase.

SML’s robust advocate marketing solutions allow marketers to seamlessly cultivate and mobilize targeted consumers, at scale, to share reviews and content with the social audiences they influence. SML’s proprietary Single-Click Sharing℠ technology makes it easy for advocates to feed reviews to their most preferred social networks in one place, giving brands enormous exposure with comprehensive analytics, ensuring visibility and measurement.

Since 2009, SML is proud to work with clients like Unilever, P&G, Church & Dwight, Nestle, Reckitt Benckiser, Pfizer, NBC, Kimberly Clark and more.

84% of consumers say recommendations from friends and family are the most trusted forms of advertising
Source: Nielsen, 2013

We are proud to work with clients as

Our team

Social Media Link offers your brand a team of passionate, talented and dedicated individuals. With an entrepreneurial spirit and enthusiastic vision, we strive to ensure that we exceed our clients’ expectations.
And we’re fun too.

Susan Frech

Susan Frech

CEO

Susan Frech is the co-founder and CEO of Social Media Link. With a background in social, shopper marketing, sampling and brand marketing, she drives an integrated vision that pushes boundaries for the company and clients alike. She loves the entrepreneurial spirit of the start-up world.

Fun Fact: From the age of 7-10 years old, Susan played the role of a dancing tree in The Metropolitan Opera of Hansel and Gretel, this was the beginning and end of her theater career.

Rich Fetter

Rich Fetter

Vice President, Client Operations

Rich is the VP of Client Operations at Social Media Link. He oversees the account & research team and oversees the execution of all programs. Rich is responsible for delivering key insights of program performance to all clients.

Fun Fact: Rich has been to over 50 Dave Matthews Band Concerts and is an NCAA Women's College Basketball Official.

Jordan Ben

Jordan Ben

Vice President, Product Marketing

Jordan is the VP of Product Marketing at Social Media Link. She oversees marketing communication and is responsible for strategic business efforts that help educate brands on the power of Social Media Link's offerings.

Fun Fact: Jordan can solve a Rubik’s cube and her favorite food is pickles.

James Yoo

James Yoo

Director of Product Management

As the Director of Product Management and an industry thought leader, Mr. Yoo brings 20 years of experience working in software development as both a product and project manager. He has worked with agile teams to launch websites and apps at startups, digital agencies, and Fortune 500 companies. Originally from Texas, Yoo graduated with a B.A. in English lit from Austin College and has a J.D. in law from S.M.U. School of Law.

Fun fact: James lives in the East Village and owns a French bulldog named Gravy.

Kristi Alves

Kristi Alves

Senior Director, Business Development

Kristi is the Sr. Director of Business Development at Social Media Link and brings 20+ years of experience across all marketing disciplines including promotions, traditional media, shopper, event marketing and digital and social media. She thrives on being creative while delivering innovative, strategic and measurable solutions that consistently meet and exceed her clients’ expectations.

Fun Fact: Kristi played Ice Hockey for 17 years from age 7 to 24 and was co-captain and the only girl in her entire High School Ice Hockey League. When asked "what would you do if you knew you could not fail?" Answer: Stand up Comedy

Stacy Calder

Stacy Calder

Business Development Director

Stacy is a Business Development Director with experience across a wide array of marketing disciplines including digital marketing, shopper marketing, market research, promotions and event marketing. Stacy has developed integrated solutions to help address business challenges for hundreds of brands.

Fun Fact: Stacy has a passion for travel – no destination is too far. Her journey to Bali included 33 hours of travel and 3 flights.

Mary Gilbert

Mary Gilbert

Business Development Director

Mary brings 15+ years of integrated marketing and sales experience to Social Media Link - across digital, mobile, event, shopper, print and data. As Business Development Director, she is passionate about delivering creative solutions for clients in the context of competitive and marketplace education.

Fun fact: Mary is an enthusiastic host and home cook, happiest feeding friends and family.

Jennifer Lapso

Jennifer Lapso

Business Development Director

As a Business Development Director Jenn thrives on finding brands solutions to their biggest marketing challenges through the use of influencer and advocacy marketing. Her 13 years experience within the CPG brand, shopper and agency levels, as well as in the digital space helps her to understand her clients need and deliver strategic results.

Fun Fact: a self proclaimed concert junkie, Jenn has been to over 250 concerts!

Paula Nobiletti

Paula Nobiletti

Business Development Director

Paula is a Business Development Director at Social Media Link. Paula comes to SML with many years of experience creating cross-platform marketing programs designed to help clients drive consumer engagement and strengthen the brand experience. She has the demonstrated ability to leverage trends and develop innovative client solutions designed to drive results.

Fun fact: Hanging with Bill Wyman of the Rolling Stones to watch the Monaco Grad Prix race!

Jeff Rynkiewicz

Jeff Rynkiewicz

Business Development Director

Jeff brings 20+ years of experience selling print, cinema, OOH and digital to Social Media Link. As Business Development Director, he is passionate about delivering clients big ideas and out-of-the-box thinking to solve problems in the marketing community.

Fun Fact: Jeff is a tennis and music fanatic! He has recently been ordained as a minister who has performed five weddings and is looking for more couples in love!

Katie Takacs

Katie Takacs

Marketing Coordinator

Katie is the Marketing Coordinator at Social Media Link. She assists in the content creation and strategy for digital and social marketing efforts aimed at building awareness around Social Media Link’s offerings and impact.

Fun fact: Katie has driven across the country and down the entire coast of California. Her favorite spots include San Diego and the Red Rocks in Colorado.

Rebecca Cheatham

Rebecca Cheatham

Business Development Coordinator

Rebecca is the Business Development Coordinator at Social Media Link. She is responsible for collaborating with the sales and marketing team to support the needs of our clients throughout the sales cycle.

Fun Fact: Rebecca started running Track & Field in 4th grade. In 2009, she qualified for and placed 7th in the Young Women 4x400 Meter Relay at the USATF National Junior Olympic Championships.

Dana Kappel

Dana Kappel

Director of Inside Sales

Dana is the Inside Sales Director at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings. She strives to build valuable client relationships that drive business results.

Fun Fact: Dana used to ski competitively in racing and freestyle.

Amanda Brandell

Amanda Brandell

Business Development Associate

Amanda is a Business Development Associate at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings.

Fun Fact: Amanda used to be a competitive dancer and played in a USTA tennis tournament

Becca Ohnona

Becca Ohnona

Business Development Associate

Becca is a Business Development Associate at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings.

Fun Fact: Becca is a citizen in both the U.S. and Canada.

Keli Anaya

Keli Anaya

Director, Community Engagement

Keli is the Director of Community Engagement at Social Media Link and brings ten years of experience in digital and social marketing. He oversees the Community Team making sure the wheels are greased and running smoothly while innovating new ways to help our community grow.

Fun Fact: His great uncle invented nachos.

Nathaniel Pachtner

Nathaniel Pachtner

Copywriter

As a copywriter, Nathaniel doesn't like to mince words. He provides actionable copy for brands across all of Social Media Link platforms in a friendly, consumer-facing voice.

Fun Fact: He was born without a sense of smell.

Katrina Maughan

Katrina Maughan

Community Manager

Katrina is a Community Manager at Social Media Link. In addition to helping monitor the online presence of the community, she provides community insights by creating and analyzing surveys to gain a broader understanding of the members within our community.

Fun Fact: Katrina is happiest when adventuring outdoors or at a festival - she love's a good music festival!

Lauren Kessler

Lauren Kessler

Community Manager

Lauren is the Community Manager at Social Media Link. She writes for the Be Heard Be Happy blog, assists with our blogger outreach programs and helps monitor our online communities.

Fun Fact: Lauren lived in Florence, Italy for four months.

Stephanie Steup

Stephanie Steup

Senior Account Manager

Stephanie Steup is an Account Manager at Social Media Link. She helps brands reach their business objectives by planning and executing client programs. Stephanie manages communication throughout the process to create successful results and happy marketers.

Fun Fact: Stephanie is always discovering and trying new restaurants, and she recently fell in love with hiking.

Lexi Berkins

Lexi Berkins

Account Manager

Lexi is an Account Manager at Social Media Link. She helps manage a variety of projects focused in program preparation, strategy and performance. She works directly with clients to help them reach a highly desirable consumer group that wants to share brand recommendations and opinions across the social web.

Fun fact: Lexi acted as a kid and appeared in the comedy film Wet Hot American Summer with an ensemble cast including Bradley Cooper and Paul Rudd. As many cast members have gone on to high-profile work, her acting career ended here.

Michael Torre

Michael Torre

Account Manager

Michael is an Account Manager at Social Media Link. He works with clients to execute campaigns that allow them to build relationships with consumers and increase brand advocacy. Michael manages all communication throughout this process and helps to optimize results in his clients best interests.

Fun Fact: Michael has an unhealthy relationship with burritos. They've broken up but he keeps going back.

Ivery Boston

Ivery Boston

Insights Manager

Ivery is the Insights Manager at Social Media Link. Ivery is responsible for crafting custom surveys, analyzing SML's Smiley360 and Vesta community data, and extracting insights for SML's internal and client use. Ivery is also our Thought Leader in the areas of marketing, segmentation, and social media consumer-advocacy.

Fun Fact: Ivery is passionate about Motorsports. Whether it is on an ATV or dirt-bike, a Go-Kart or a snowmobile, Ivery enjoys taking part in Motorsports at both recreational and competitive levels. Ironically, outside of the track and the great outdoors, Ivery drives a hybrid.

Rachel Albanese

Rachel Albanese

Graphic Designer

Rachel is the Graphic Designer at Social Media Link. She is responsible for creating all visual and design components used in Smiley360 programs, as well as corporate and consumer branding projects. She also designs for the Smiley360 Facebook page, develops industry Infographs and any in-house requests.

Fun fact: Rachel can make a perfectly poached egg.

Christian Bada

Christian Bada

IT Manager

Christian is the IT Manager at Social Media Link. He is responsible for the implementation and maintenance of online and office technology the company uses in day-to-day business.

Fun fact: Christian was on the step team in college.

Tripthi Shetty

Tripthi Shetty

Software Quality Assurance Engineer

Tripthi is a Software Quality Assurance Tester at Social Media Link. She helps the IT team with designing the requirements, testing and debugging the features of Smiley 360 Application.

Fun fact: Tripthi is obsessed with Astrology and numerology books.

Sukada Ramakrishna

Sukada Ramakrishna

Business Analyst

Sukada is a Business Analyst at Social Media Link. She helps the IT team with gathering requirements from the clients and Business Teams, acts as liaison between Developers and Business Team.

Fun Fact: In her free time, she loves playing with her 3 year old daughter, enjoys watching movies, listening to music and playing tennis.

Webber Sharhan

Webber Sharhan

Web Production Specialist

As a Web Production Specialist Webber is responsible for maintaining the online technology that Social Media Link uses in day-to-day business, and plays a key role in testing and producing the features of Smiley360 platform.

Fun Fact: Webber loves to talk about football, especially about his favorite team the Indianapolis Colts. GO COLTS!

Bryan Wong

Bryan Wong

Web Production Specialist

As a Web Production Specialist Bryan is responsible for maintaining the online technology that Social Media Link uses in day-to-day operations, and plays a key role in the testing and production of the Smiley360 platform.

Fun Fact: Bryan is an extreme video game enthusiast with a passion towards cinematography.