Social Media Link (SML) is the leading advocacy activation company that amplifies social media conversation for brands. SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase.

SML’s robust advocate marketing solutions allow marketers to seamlessly cultivate and mobilize targeted consumers, at scale, to share reviews and content with the social audiences they influence. SML’s proprietary Single-Click Sharing℠ technology makes it easy for advocates to feed reviews to their most preferred social networks in one place, giving brands enormous exposure with comprehensive analytics, ensuring visibility and measurement.

Since 2009, SML is proud to work with clients like Unilever, P&G, Church & Dwight, Nestle, Reckitt Benckiser, Pfizer, NBC, Kimberly Clark and more.

84% of consumers say recommendations from friends and family are the most trusted forms of advertising
Source: Nielsen, 2013

We are proud to work with clients as

Our team

Social Media Link offers your brand a team of passionate, talented and dedicated individuals. With an entrepreneurial spirit and enthusiastic vision, we strive to ensure that we exceed our clients’ expectations.
And we’re fun too.

Susan Frech

Susan Frech

CEO

Susan Frech is the co-founder and CEO of Social Media Link. With a background in social, shopper marketing, sampling and brand marketing, she drives an integrated vision that pushes boundaries for the company and clients alike. She loves the entrepreneurial spirit of the start-up world.

Fun Fact: From the age of 7-10 years old, Susan played the role of a dancing tree in The Metropolitan Opera of Hansel and Gretel, this was the beginning and end of her theater career.

Rich Fetter

Rich Fetter

Vice President, Client Operations

Rich is the VP of Client Operations at Social Media Link. He oversees the account & research team and oversees the execution of all programs. Rich is responsible for delivering key insights of program performance to all clients.

Fun Fact: Rich has been to over 50 Dave Matthews Band Concerts and is an NCAA Women's College Basketball Official.

Jordan Ben

Jordan Ben

Vice President, Product Marketing

Jordan is the VP of Product Marketing at Social Media Link. She oversees marketing communication and is responsible for strategic business efforts that help educate brands on the power of Social Media Link's offerings.

Fun Fact: Jordan can solve a Rubik’s cube and her favorite food is pickles.

Jim Sears

Jim Sears

Vice President, Strategy

Jim is the Vice President of Strategy at Social Media Link. He oversees the business development team and is focused on aligning clients’ needs with internal business goals. He connects the dots from data and insights to strategies and tactics, often in very creative, innovative ways. Jim is also focused on making sure clients get the most out their investment with Social Media Link and has a relentless drive to see things true, even on new solutions where the path may not be so straightforward.

Fun Fact: Jim’s extended family wears pajamas for the entire day on Christmas due to the belief that even if you’re not comfortable with everyone in your family, you can at least look it.

Brad McEvilly

Brad McEvilly

Vice President, Technology

Brad McEvilly is the VP of Technology at Social Media Link and holds several advocate marketing patents that Facebook, Inc. has already referenced several times throughout 5 of their more recent patent filings. With a background in software engineering & systems architecture, UX/UI design, cognitive psychology, and innovative marketing, Brad is helping the company and our valued clientele remain at the forefront of cutting edge marketing technology.

Fun Fact: Brad recently built a chicken coop for his wife and 3 young children that is currently home to 5 family-friendly chickens.

James Yoo

James Yoo

Vice President, Product Management

As the VP of Product Management and an industry thought leader, Mr. Yoo brings 20 years of experience working in software development as both a product and project manager. He has worked with agile teams to launch websites and apps at startups, digital agencies, and Fortune 500 companies. Originally from Texas, Yoo graduated with a B.A. in English lit from Austin College and has a J.D. in law from S.M.U. School of Law.

Fun fact: James lives in the East Village and owns a French bulldog named Gravy.

Kristi Alves

Kristi Alves

Senior Director, Business Development

Kristi is the Sr. Director of Business Development at Social Media Link and brings 20+ years of experience across all marketing disciplines including promotions, traditional media, shopper, event marketing and digital and social media. She thrives on being creative while delivering innovative, strategic and measurable solutions that consistently meet and exceed her clients’ expectations.

Fun Fact: Kristi played Ice Hockey for 17 years from age 7 to 24 and was co-captain and the only girl in her entire High School Ice Hockey League. When asked "what would you do if you knew you could not fail?" Answer: Stand up Comedy

Mary Gilbert

Mary Gilbert

Business Development Director

Mary brings 15+ years of integrated marketing and sales experience to Social Media Link - across digital, mobile, event, shopper, print and data. As Business Development Director, she is passionate about delivering creative solutions for clients in the context of competitive and marketplace education.

Fun fact: Mary is an enthusiastic host and home cook, happiest feeding friends and family.

Jennifer Lapso

Jennifer Lapso

Business Development Director

As a Business Development Director Jenn thrives on finding brands solutions to their biggest marketing challenges through the use of influencer and advocacy marketing. Her 13 years experience within the CPG brand, shopper and agency levels, as well as in the digital space helps her to understand her clients need and deliver strategic results.

Fun Fact: a self proclaimed concert junkie, Jenn has been to over 250 concerts!

Brittany Meier

Brittany Meier

Business Development Director

As a Business Development Director, Brittany brings over 9 years of experience in advertising, digital and social media marketing, strategic planning, and integrated communications within the CPG and healthcare space. She is passionate about finding creative, strategic and measurable ways to achieve client objectives that align with the brands' purpose and enhance the overall consumer experience. She lives and breathes digital, and works endlessly to find the perfect brand solution for every challenge.

Fun Fact: Brittany loves to travel, and eat. She recently canoed over 15 miles to a private island in the Adirondacks with her boyfriend, black lab, and whatever they could fit in the one canoe for the weekend.

Paula Nobiletti

Paula Nobiletti

Business Development Director

Paula is a Business Development Director at Social Media Link. Paula comes to SML with many years of experience creating cross-platform marketing programs designed to help clients drive consumer engagement and strengthen the brand experience. She has the demonstrated ability to leverage trends and develop innovative client solutions designed to drive results.

Fun fact: Hanging with Bill Wyman of the Rolling Stones to watch the Monaco Grad Prix race!

Katie Takacs

Katie Takacs

Marketing Coordinator

Katie is the Marketing Coordinator at Social Media Link. She assists in the content creation and strategy for digital and social marketing efforts aimed at building awareness around Social Media Link’s offerings and impact.

Fun fact: Katie has driven across the country and down the entire coast of California. Her favorite spots include San Diego and the Red Rocks in Colorado.

Rebecca Cheatham

Rebecca Cheatham

Executive Assistant to CEO

Rebecca is the Executive Assistant to the CEO at Social Media Link. She is responsible for strategically outreaching to new brand partners and introducing them to Social Media Link's unique offerings. Rebecca collaborates with the sales and marketing teams to support the needs of our clients throughout the sales cycle. She is driven to foster new relationships and work cross-functionally with both teams respectively to drive business results.

Fun Fact: Rebecca started running Track & Field in 4th grade. In 2009, she qualified for and placed 7th in the Young Women 4x400 Meter Relay at the USATF National Junior Olympic Championships.

Dana Kappel

Dana Kappel

Director of Inside Sales

Dana is the Inside Sales Director at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings. She strives to build valuable client relationships that drive business results.

Fun Fact: Dana used to ski competitively in racing and freestyle.

Amanda Brandell

Amanda Brandell

Business Development Associate

Amanda is a Business Development Associate at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings.

Fun Fact: Amanda used to be a competitive dancer and played in a USTA tennis tournament

Becca Ohnona

Becca Ohnona

Business Development Associate

Becca is a Business Development Associate at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings.

Fun Fact: Becca is a citizen in both the U.S. and Canada.

Keli Anaya

Keli Anaya

Director, Community Engagement

Keli is the Director of Community Engagement at Social Media Link and brings ten years of experience in digital and social marketing. He oversees the Community Team making sure the wheels are greased and running smoothly while innovating new ways to help our community grow.

Fun Fact: His great uncle invented nachos.

Nathaniel Pachtner

Nathaniel Pachtner

Copywriter

As a copywriter, Nathaniel doesn't like to mince words. He provides actionable copy for brands across all of Social Media Link platforms in a friendly, consumer-facing voice.

Fun Fact: He was born without a sense of smell.

Jeni Fahy

Jeni Fahy

Community Manager

Jeni is a Community Manager at Social Media Link. Whether she’s developing shareable content, compelling copy, or fresh strategies to activate influencers, Jeni always searching for new ways to connect with and engage the community.

Fun Fact: Jeni has spent the past few years living in Australia and SE Asia, and is excited about her return to her hometown of NYC.

Lauren Kessler

Lauren Kessler

Community Manager

Lauren is a Community Manager at Social Media Link. She writes for the Be Heard Be Happy blog, assists with our blogger outreach programs and helps monitor our online communities.

Fun Fact: Lauren lived in Florence, Italy for four months.

Katrina Maughan

Katrina Maughan

Community Manager

Katrina is a Community Manager at Social Media Link. In addition to helping monitor the online presence of the community, she provides community insights by creating and analyzing surveys to gain a broader understanding of the members within our community.

Fun Fact: Katrina is happiest when adventuring outdoors or at a festival - she love's a good music festival!

Caroline Sheppard

Caroline Sheppard

Community Manager

Caroline is a Community Manager at Social Media Link. Shes assists with our blogger outreach programs and helps monitor our online communities.

Fun Fact: Caroline is very passionate about protecting the environment and has actively volunteered with various environment conservation societies for over 10 years.

Stephanie Steup

Stephanie Steup

Account Director

Stephanie Steup is the Account Director at Social Media Link. She helps brands reach their business objectives by strategically preparing and executing client programs. Stephanie works hard to make sure program activities run smoothly and meet business objections. Stephanie also manages the day-to-day communication throughout the process to create successful results and happy marketers!

Fun fact: Stephanie loves to travel. Her favorite place is the Blue Lagoon in Iceland!

Lexi Berkins

Lexi Berkins

Sr. Account Manager

Lexi is the Sr. Account Manager at Social Media Link. She helps manage a variety of projects focused in program preparation, strategy and performance. She works directly with clients to help them reach a highly desirable consumer group that wants to share brand recommendations and opinions across the social web.

Fun fact: Lexi acted as a kid and appeared in the comedy film Wet Hot American Summer with an ensemble cast including Bradley Cooper and Paul Rudd. As many cast members have gone on to high-profile work, her acting career ended here.

Michael Torre

Michael Torre

Account Manager

Michael is an Account Manager at Social Media Link. He works with clients to execute campaigns that allow them to build relationships with consumers and increase brand advocacy. Michael manages all communication throughout this process and helps to optimize results in his clients best interests.

Fun Fact: Michael has an unhealthy relationship with burritos. They've broken up but he keeps going back.

Ivery Boston

Ivery Boston

Insights Manager

Ivery is the Insights Manager at Social Media Link. Ivery is responsible for crafting custom surveys, analyzing SML's Smiley360 and Vesta community data, and extracting insights for SML's internal and client use. Ivery is also our Thought Leader in the areas of marketing, segmentation, and social media consumer-advocacy.

Fun Fact: Ivery is passionate about Motorsports. Whether it is on an ATV or dirt-bike, a Go-Kart or a snowmobile, Ivery enjoys taking part in Motorsports at both recreational and competitive levels. Ironically, outside of the track and the great outdoors, Ivery drives a hybrid.

Rachel Albanese

Rachel Albanese

Graphic Designer

Rachel is the Graphic Designer at Social Media Link. She is responsible for creating all visual and design components used in Smiley360 programs, as well as corporate and consumer branding projects. She also designs for the Smiley360 Facebook page, develops industry Infographs and any in-house requests.

Fun fact: Rachel can make a perfectly poached egg.

Cindy Wu

Cindy Wu

Product Manager

Cindy is the Product Manager at Social Media Link. She assists with developing and implementing Social Media Link's product roadmap while collaborating with cross functional teams to deliver meaningful and workable software. Cindy also acts as Scrum Master when needed.

Fun Fact: Cindy loves food, drinks, and karaoke!

Christian Bada

Christian Bada

IT Manager

Christian is the IT Manager at Social Media Link. He is responsible for the implementation and maintenance of online and office technology the company uses in day-to-day business.

Fun fact: Christian was on the step team in college.

Davide Bruzzone

Davide Bruzzone

Senior Full-Stack Developer

Davide is a Senior Full-Stack Developer at Social Media Link. He's been programming since he was 10 years old and has worked with many technologies in a variety of domains. He's an experienced agile practitioner and Certified Scrum Master. In his spare time he enjoys working on hardware, mobile and data science and visualization projects

Fun Fact: Davide is a member of the Marathon Maniacs, which he qualified for by running 4 marathons in 29 days. When he's not running, writing code or building things, he's an avid audiobook listener and has a daily meditation practice.

Stephan Meyers

Stephan Meyers

Senior Full-Stack Developer

Stephan Meyers is a Senior Full-Stack Developer at Social Media Link. Stephan brings 35 years of experience programming computers from the largest to the smallest and a commitment to code that is beautiful as well as functional. Innovation, invention, and creativity come naturally to Stephan, as evidenced by his 17 patents and degrees in Computer Science, MFA Electronic Visualization, and Dance.

Fun Fact: Stephan, also known as Stephan Com, has participated annually in the Burning Man festival since 2006, and is the creator of the 'open source' version of the logo. Check out his website www.stephan.com

Tripthi Shetty

Tripthi Shetty

Software Quality Assurance Engineer

Tripthi is a Software Quality Assurance Tester at Social Media Link. She helps the IT team with designing the requirements, testing and debugging the features of Smiley 360 Application.

Fun fact: Tripthi is obsessed with Astrology and numerology books.

Sukada Ramakrishna

Sukada Ramakrishna

Business Analyst

Sukada is a Business Analyst at Social Media Link. She helps the IT team with gathering requirements from the clients and Business Teams, acts as liaison between Developers and Business Team.

Fun Fact: In her free time, she loves playing with her 3 year old daughter, enjoys watching movies, listening to music and playing tennis.

Webber Sharhan

Webber Sharhan

Web Production Specialist

As a Web Production Specialist Webber is responsible for maintaining the online technology that Social Media Link uses in day-to-day business, and plays a key role in testing and producing the features of Smiley360 platform.

Fun Fact: Webber loves to talk about football, especially about his favorite team the Indianapolis Colts. GO COLTS!

Bryan Wong

Bryan Wong

Web Production Specialist

As a Web Production Specialist Bryan is responsible for maintaining the online technology that Social Media Link uses in day-to-day operations, and plays a key role in the testing and production of the Smiley360 platform.

Fun Fact: Bryan is an extreme video game enthusiast with a passion towards cinematography.