Social Media Link (SML) is the leading advocacy activation company that amplifies social media conversation for brands. SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase.

SML’s robust advocate marketing solutions allow marketers to seamlessly cultivate and mobilize targeted consumers, at scale, to share reviews and content with the social audiences they influence. SML’s proprietary Single-Click Sharing℠ technology makes it easy for advocates to feed reviews to their most preferred social networks in one place, giving brands enormous exposure with comprehensive analytics, ensuring visibility and measurement.

Since 2009, SML is proud to work with clients like Unilever, P&G, Church & Dwight, Nestle, Reckitt Benckiser, Pfizer, NBC, Kimberly Clark and more.

84% of consumers say recommendations from friends and family are the most trusted forms of advertising
Source: Nielsen, 2013

We are proud to work with clients as

Our team

Social Media Link offers your brand a team of passionate, talented and dedicated individuals. With an entrepreneurial spirit and enthusiastic vision, we strive to ensure that we exceed our clients’ expectations.
And we’re fun too.

Susan Frech

Susan Frech

CEO

Susan Frech is the co-founder and CEO of Social Media Link. With a background in social, shopper marketing, sampling and brand marketing, she drives an integrated vision that pushes boundaries for the company and clients alike. She loves the entrepreneurial spirit of the start-up world.

Fun Fact: From the age of 7-10 years old, Susan played the role of a dancing tree in The Metropolitan Opera of Hansel and Gretel, this was the beginning and end of her theater career.

Joanna Sammartino Bailey

Joanna Sammartino Bailey

COO

As Chief Operating Officer at Social Media Link, Joanna oversees SML’s internal operations and is focused on effective internal and external collaboration holistic with clients, partners and SML employees' needs. She partners on all aspects of the business and champions for all embodying the mission and core values of the company. Joanna also connects with department leads to ensure effective operational efficiencies and interdepartmental workflows that drive the company to achieve and surpass sales, profitability, business goals and objectives. She accomplishes this through a respectful, constructive and energetic style, guided by the objectives of the company.

Fun Fact: Joanna has a twin brother and her aunt was a Bond Girl.

Rich Fetter

Rich Fetter

Vice President, Client Operations

Rich is the VP of Client Operations at Social Media Link. He oversees the account & research team and oversees the execution of all programs. Rich is responsible for delivering key insights of program performance to all clients.

Fun Fact: Rich has been to over 50 Dave Matthews Band Concerts and is an NCAA Women's College Basketball Official.

Jordan Ben

Jordan Ben

Vice President, Product Marketing

Jordan is the VP of Product Marketing at Social Media Link. She oversees marketing communication and is responsible for strategic business efforts that help educate brands on the power of Social Media Link's offerings.

Fun Fact: Jordan can solve a Rubik’s cube and her favorite food is pickles.

Brad McEvilly

Brad McEvilly

Vice President, Technology

Brad McEvilly is the VP of Technology at Social Media Link and holds several advocate marketing patents that Facebook, Inc. has already referenced several times throughout 5 of their more recent patent filings. With a background in software engineering & systems architecture, UX/UI design, cognitive psychology, and innovative marketing, Brad is helping the company and our valued clientele remain at the forefront of cutting edge marketing technology.

Fun Fact: Brad recently built a chicken coop for his wife and 3 young children that is currently home to 5 family-friendly chickens.

Kristi Alves

Kristi Alves

Senior Director, Business Development

Kristi is the Sr. Director of Business Development at Social Media Link and brings 20+ years of experience across all marketing disciplines including promotions, traditional media, shopper, event marketing and digital and social media. She thrives on being creative while delivering innovative, strategic and measurable solutions that consistently meet and exceed her clients’ expectations.

Fun Fact: Kristi played Ice Hockey for 17 years from age 7 to 24 and was co-captain and the only girl in her entire High School Ice Hockey League. When asked "what would you do if you knew you could not fail?" Answer: Stand up Comedy

Brittany Meier

Brittany Meier

Business Development Director

As a Business Development Director, Brittany brings over 9 years of experience in advertising, digital and social media marketing, strategic planning, and integrated communications within the CPG and healthcare space. She is passionate about finding creative, strategic and measurable ways to achieve client objectives that align with the brands' purpose and enhance the overall consumer experience. She lives and breathes digital, and works endlessly to find the perfect brand solution for every challenge.

Fun Fact: Brittany loves to travel, and eat. She recently canoed over 15 miles to a private island in the Adirondacks with her boyfriend, black lab, and whatever they could fit in the one canoe for the weekend.

Gabrielle Cummings

Gabrielle Cummings

Business Development Director

Gabrielle (Gabe) is a Business Development Director at Social Media link. She combines her background in Influencer Marketing, Social, Shopper, Native, Programmatic, Mobile, and Data to be an effective consultative partner for her clients, helping them with holistic solutions that connect them more authentically with the right consumers.

Fun Fact: Gabe has lived in five states (MT, ID, CA, LA, and IL) and enjoys getting new stamps in her daughter's passport.

Mary Gilbert

Mary Gilbert

Business Development Director

Mary brings 15+ years of integrated marketing and sales experience to Social Media Link - across digital, mobile, event, shopper, print and data. As Business Development Director, she is passionate about delivering creative solutions for clients in the context of competitive and marketplace education.

Fun fact: Mary is an enthusiastic host and home cook, happiest feeding friends and family.

Katie Takacs

Katie Takacs

Marketing Coordinator

Katie is the Marketing Coordinator at Social Media Link. She assists in the content creation and strategy for digital and social marketing efforts aimed at building awareness around Social Media Link’s offerings and impact.

Fun fact: Katie has driven across the country and down the entire coast of California. Her favorite spots include San Diego and the Red Rocks in Colorado.

Rebecca Cheatham

Rebecca Cheatham

Sales Operations Coordinator

Rebecca is the Sales Operations Coordinator at Social Media Link. She is responsible for strategically outreaching to new brand partners and introducing them to Social Media Link's unique offerings. Rebecca collaborates with the sales and marketing teams to support the needs of our clients throughout the sales cycle. She is driven to foster new relationships and work cross-functionally with both teams respectively to drive business results.

Fun Fact: Rebecca started running Track & Field in 4th grade. In 2009, she qualified for and placed 7th in the Young Women 4x400 Meter Relay at the USATF National Junior Olympic Championships.

Becca Ohnona

Becca Ohnona

Business Development Associate

Becca is a Business Development Associate at Social Media Link. She is responsible for prospecting and outreaching to new brand partners and introducing them to Social Media Link's unique offerings.

Fun Fact: Becca is a citizen in both the U.S. and Canada.

Jeni Fahy

Jeni Fahy

Community Supervisor

Jeni is a Community Manager at Social Media Link. Whether she’s developing shareable content, compelling copy, or fresh strategies to activate influencers, Jeni always searching for new ways to connect with and engage the community.

Fun Fact: Jeni has spent the past few years living in Australia and SE Asia, and is excited about her return to her hometown of NYC.

Nathaniel Pachtner

Nathaniel Pachtner

Sr. Copywriter

As Sr. Copywriter, Nathaniel doesn't like to mince words. He provides actionable copy for brands across all of Social Media Link platforms in a friendly, consumer-facing voice.

Fun Fact: He was born without a sense of smell.

Caroline Sheppard

Caroline Sheppard

Community Manager

Caroline is a Community Manager at Social Media Link. Shes assists with our blogger outreach programs and helps monitor our online communities.

Fun Fact: Caroline is very passionate about protecting the environment and has actively volunteered with various environment conservation societies for over 10 years.

Lauren Kessler

Lauren Kessler

Sr. Community Manager

Lauren is the Sr. Community Manager at Social Media Link. She writes for the Be Heard Be Happy blog, assists with our blogger outreach programs and helps monitor our online communities.

Fun Fact: Lauren lived in Florence, Italy for four months.

Maria Kovba

Maria Kovba

Community Manager

Maria is a Community Manager at Social Media Link. She contributes to the health of our online communities, while monitoring User Generated Content. Maria creates vivid informational reports and collaborates with teammates to better understand community members through surveying and insights analysis. Maria also works closely with the Email Marketing team to create and send engaging emails to our community members.

Fun fact: Maria is an avid traveler, having traveled to over twenty countries. She often recommends traveling to Denmark because it's great to cycle and live in or to Peru if you like to hike!

Stephanie Steup

Stephanie Steup

Account Director

Stephanie Steup is the Account Director at Social Media Link. She helps brands reach their business objectives by strategically preparing and executing client programs. Stephanie works hard to make sure program activities run smoothly and meet business objectives. Stephanie also manages the day-to-day communication throughout the process to create successful results and happy marketers!

Fun fact: Stephanie loves to travel. Her favorite place is the Blue Lagoon in Iceland!

Lexi Berkins

Lexi Berkins

Sr. Account Manager

Lexi is the Sr. Account Manager at Social Media Link. She helps manage a variety of projects focused in program preparation, strategy and performance. She works directly with clients to help them reach a highly desirable consumer group that wants to share brand recommendations and opinions across the social web.

Fun fact: Lexi acted as a kid and appeared in the comedy film Wet Hot American Summer with an ensemble cast including Bradley Cooper and Paul Rudd. As many cast members have gone on to high-profile work, her acting career ended here.

Michael Torre

Michael Torre

Account Manager

Michael is an Account Manager at Social Media Link. He works with clients to execute campaigns that allow them to build relationships with consumers and increase brand advocacy. Michael manages all communication throughout this process and helps to optimize results in his clients best interests.

Fun Fact: Michael has an unhealthy relationship with burritos. They've broken up but he keeps going back.

Dana Kappel

Dana Kappel

Account Coordinator

Dana is the Account Coordinator at Social Media Link. She supports the Account Management Team to ensure day-to-day execution with respect to a high level of client service, attention to detail, overall
program strategy, with clear/concise communications to client and internal team. She strives to build valuable client relationships that drive business results.

Fun Fact: Dana used to ski competitively in racing and freestyle.

Rachel Albanese

Rachel Albanese

Graphic Designer

Rachel is the Graphic Designer at Social Media Link. She is responsible for creating all visual and design components used in Smiley360 programs, as well as corporate and consumer branding projects. She also designs for the Smiley360 Facebook page, develops industry Infographs and any in-house requests.

Fun fact: Rachel can make a perfectly poached egg.

Zev Lapin

Zev Lapin

Product Manager

Zev is a Product Manager at Social Media Link and brings 8+ years experience in the offline-to-online space (real world products/services enabled through tech). He helps align our products with the goals of our company, members, and clients.

Fun Fact: Zev has 8 siblings! (6 sisters and 2 brothers)

Christian Bada

Christian Bada

IT Manager

Christian is the IT Manager at Social Media Link. He is responsible for the implementation and maintenance of online and office technology the company uses in day-to-day business.

Fun fact: Christian was on the step team in college.

Davide Bruzzone

Davide Bruzzone

Senior Full-Stack Developer

Davide is a Senior Full-Stack Developer at Social Media Link. He's been programming since he was 10 years old and has worked with many technologies in a variety of domains. He's an experienced agile practitioner and Certified Scrum Master. In his spare time he enjoys working on hardware, mobile and data science and visualization projects

Fun Fact: Davide is a member of the Marathon Maniacs, which he qualified for by running 4 marathons in 29 days. When he's not running, writing code or building things, he's an avid audiobook listener and has a daily meditation practice.

Stephan Meyers

Stephan Meyers

Senior Full-Stack Developer

Stephan Meyers is a Senior Full-Stack Developer at Social Media Link. Stephan brings 35 years of experience programming computers from the largest to the smallest and a commitment to code that is beautiful as well as functional. Innovation, invention, and creativity come naturally to Stephan, as evidenced by his 17 patents and degrees in Computer Science, MFA Electronic Visualization, and Dance.

Fun Fact: Stephan, also known as Stephan Com, has participated annually in the Burning Man festival since 2006, and is the creator of the 'open source' version of the logo. Check out his website www.stephan.com

Tripthi Shetty

Tripthi Shetty

Software Quality Assurance Engineer

Tripthi is a Software Quality Assurance Tester at Social Media Link. She helps the IT team with designing the requirements, testing and debugging the features of Smiley 360 Application.

Fun fact: Tripthi is obsessed with Astrology and numerology books.

Sukada Ramakrishna

Sukada Ramakrishna

Software Quality Assurance Engineer

Sukada is a Business Analyst at Social Media Link. She helps the IT team with gathering requirements from the clients and Business Teams, acts as liaison between Developers and Business Team.

Fun Fact: In her free time, she loves playing with her 3 year old daughter, enjoys watching movies, listening to music and playing tennis.

Webber Sharhan

Webber Sharhan

Web Production Specialist

As a Web Production Specialist Webber is responsible for maintaining the online technology that Social Media Link uses in day-to-day business, and plays a key role in testing and producing the features of Smiley360 platform.

Fun Fact: Webber loves to talk about football, especially about his favorite team the Indianapolis Colts. GO COLTS!

Bryan Wong

Bryan Wong

Web Production Specialist

As a Web Production Specialist Bryan is responsible for maintaining the online technology that Social Media Link uses in day-to-day operations, and plays a key role in the testing and production of the Smiley360 platform.

Fun Fact: Bryan is an extreme video game enthusiast with a passion towards cinematography.