SML Speaks: Social Media Link to Present “The Case for a Brand-Owned Community” at Marketing to Moms Conference
Check one two, we’re getting ready to speak! We’re excited to share our participation in the upcoming Marketing to Moms conference. Join us at the 12th annual conference taking place in New York City on October 4 & 5 (p.s. here’s a 25% discount code: SML25). In our session “The Case for a Brand-Owned Community,” we’ll join Seventh Generation’s Grassroots Marketing Manager, Maureen Wolpert, to talk about at how marketers can leverage a brand community to cultivate advocacy, loyalty and engagement.
Many marketers struggle with how to authentically amplify their brand’s message and how to drive lasting loyalty and engagement with consumers. They often find themselves limited in their efforts to foster meaningful conversation and real impact. How do brands ensure their brand achieves long-term value to consumers?
Brand communities have swiftly gained attention among marketers as a solution to developing long-term relationships with consumers. Discover Generation Good by Seventh Generation – a passionate community of vocal advocates with the purpose of connecting moms for information exchange and action towards making the world (and their homes) a healthy environment for their children. The community has rapidly become a cornerstone for the brand and enables Seventh Generation to spread its brand mission through the voices of real moms. In this impressive case study, we’ll share best practices in launching a brand community, how to engage your community, amplify brand initiatives and the key metrics for success.
About Marketing to Moms:
The 12th annual Marketing to Moms conference, the only executive event for brand marketers to learn how to build business and better overall outcomes with today’s mom consumers, October 4 & 5 at New World Stages in mid-town NYC. Join us for priceless research, case studies, insights and connections. Powerful how-to content you can use now! Direct access to marketing-to-mom leaders. Peer-to-peer learning and networking at its best.
Interesting in attending? Take advantage of our 25% discount using the code SML25!