95% of Our Employees Say they Take Great Pride in Working at Social Media Link

At Social Media Link, we believe building a unique culture and collaborative workplace is just as important as the products we’re creating. So we’re excited to share the news that our employees have recognized us as a great workplace under independent analysts, Great Place to Work®! As part of our core values, we believe our employees are...

Dark Social - The Missing Link in Modern Marketing

Imagine you’re home on a Sunday night scrolling through your feed and you see something one of your friends would enjoy. What do you do? Do you post it on your social networking profile, or do you share it with them directly? Current research suggests that in addition to sharing on social media, many people will turn to one-on-one communication...

Using Authentic Influence to Differentiate Your OTC Brand

Marketers working on over-the-counter (OTC) brands have the opportunity to actually help people who are in need. OTC products require FDA approval to be marketed directly to consumers, and these products contain ingredients that have demonstrated safety and efficacy in clinical studies. However, when multiple brands within a specific category...

Social Media Link Welcomes New Chief Operating Officer

As our team continues to expand our enterprise consumer engagement and activation technology, we’re excited to welcome a new leader to our executive team: Joanna Sammartino Bailey as Chief Operating Officer. On top of managing overall ongoing business operations and procedures, as COO, Joanna will help implement internal strategies and...

4 Takeaways from the 2017 WOMMA Summit: TALK360

Last week, the Social Media Link team attended WOMMA’s 2017 summit, TALK360, in New York City, as we joined hundreds of marketing and industry pros celebrating the innovative world of word-of-mouth marketing. If you weren’t able to attend the conference, don’t sweat it. Here’s a recap of our favorite takeaways. Plus, check out what...

5 Mother's Day User-Generated Content Campaigns We Love

According to digital commerce firm SUMO Heavy, the United States collectively spent $21.2 billion in 2016 on Mother’s Day gifts. The average person spent $163 for Mom, and online shoppers spent even more at $252. So it’s no surprise that brands are working hard to create the most compelling campaigns to earn the dollars of consumers. And...

4 Types of Influencer Personas and How to Activate Each

As Jay Baer says, “True influence drives action, not just awareness,” which is why many marketers are adding online communities and advocates to their marketing strategies. But activating influencers isn’t as easy as sending a sample and waiting for consumers to share. Every online or branded community is made up of an array of diverse...

6 Steps for Successfully Nurturing Your Loyalists

*Janelle Aslam is the founder of Start Something Solutions Most marketers yearn to connect with consumers by spending heavily on traditional and digital marketing.  Yet many are forgetting about their free resource: their biggest fans. Word of mouth has always been the best marketing, both before and after the digital age. These loyal...

4 Ways to Effectively Repurpose User-Generated Content [Part Two]

Earlier this week we shared Part One of our blog with two ways brands can effectively repurpose user-generated content (UGC). We're here to share two more ways you can boost loyalty and engagement, all while saving time and resources through UGC. 1. Your Website and SEORepurposing UGC on your website is beneficial for two main reasons:...

4 Ways to Effectively Repurpose User-Generated Content [Part One]

Any smart marketer knows the value of repurposing content - you save resources, time, and money. But the tricky part is deciding which content is worthy. We’ve done our research here at Social Media Link, and we know the answer to that question is user-generated content (UGC). Not only are you saving resources, but you’re also increasing...

More