6 Steps for Successfully Nurturing Your Loyalists

*Janelle Aslam is the founder of Start Something Solutions Most marketers yearn to connect with consumers by spending heavily on traditional and digital marketing.  Yet many are forgetting about their free resource: their biggest fans. Word of mouth has always been the best marketing, both before and after the digital age. These loyal...

4 Ways to Effectively Repurpose User-Generated Content [Part Two]

Earlier this week we shared Part One of our blog with two ways brands can effectively repurpose user-generated content (UGC). We're here to share two more ways you can boost loyalty and engagement, all while saving time and resources through UGC. 1. Your Website and SEORepurposing UGC on your website is beneficial for two main reasons:...

4 Ways to Effectively Repurpose User-Generated Content [Part One]

Any smart marketer knows the value of repurposing content - you save resources, time, and money. But the tricky part is deciding which content is worthy. We’ve done our research here at Social Media Link, and we know the answer to that question is user-generated content (UGC). Not only are you saving resources, but you’re also increasing...

[Webinar Recap] Building Brand Communities: What Marketers Need to Know

Missed our webinar with the ANA? Don’t sweat it. Watch the recorded version and learn how leveraging owned channels to build a brand community is key in brand activation initiatives. It wasn’t long ago that marketers used Facebook and other social networks as a means to build direct consumer relationships. But as we all know, the ability to...

Social Media Link Welcomes Two New Executives: VP of Strategy and VP of Technology

We’re always excited to add new talent to the Social Media Link team. As we continue to grow our management team, it is with great enthusiasm that we welcome two new faces: Jim Sears as VP of Strategy and Brad McEvilly as VP of Technology. Each will play an instrumental leadership role at Social Media Link as we expand our offerings to brand...

2 Ways a Brand-Owned Community Can Boost Your SEO

It’s 2017, and we all know the importance of search engine optimization (SEO). According to Moz, an industry-leading SEO software company, the majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. And those search engines are looking at three major things when it comes to ranking your website:...

[Webinar] Building Brand Communities: What Marketers Need to Know — February 8th, 1pm

Is your company a member of the Association or National Advertisers (ANA), the Brand Activation Association (BAA) or the Business Marketing Association (BMA)? If the answer is yes, be sure to mark your calendars for February 8th at 1pm ET for a special webinar hosted by the ANA featuring Social Media Link’s CEO, Susan Frech, and VP of Strategy,...

5 Holiday User-Generated Content Campaigns We Love

It’s no surprise that companies need to kick it up a notch around the holiday season. People are shopping more, and the competition for consumer dollars is even higher. This means marketers are tasked with the difficult challenge of making their respective brand stand out in the holiday shopping chaos. Enter: User-generated...

Social Media Link Welcomes New Director of Product Management

We’re always excited to add new talent to the Social Media Link team. As we continue to grow our management team, it is with great enthusiasm that we welcome James Yoo to the team as our new Director of Product Management.Yoo will play a key role in leading product innovation and technology development for Social Media Link’s influencer and...

Social Media Link Partners with Bazaarvoice to Take Retail Reviews to the Next Level for Brands

We're thrilled to announce a new partnership between Social Media Link and Bazaarvoice, a leading network that connects brands and retailers to the authentic voices of people where they shop.Through this partnership, SML now offers seamless integration to help marketers drive authentic product reviews that foster sales directly into...

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