Social Media Link Welcomes New Director of Product Management

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We’re always excited to add new talent to the Social Media Link team. As we continue to grow our management team, it is with great enthusiasm that we welcome James Yoo to the team as our new Director of Product Management.

Yoo will play a key role in leading product innovation and technology development for Social Media Link’s influencer and advocacy marketing solutions, Smiley360 and Vesta, and will help make important shifts in expanding key offerings to brand marketers. 

As an industry thought leader, Mr. Yoo has 20 years of experience working in software development as both a product and project manager. He has worked with agile teams to launch websites and apps at startups, digital agencies, and Fortune 500 companies. Originally from Texas, Yoo graduated with a B.A. in English lit from Austin College and has a J.D. in law from S.M.U. School of Law. 

This announcement comes at a time of accelerated growth for the company, which helps today’s leading brands drive advocacy and engagement in a scalable and measurable way. With a growing roster of blue chip clients, we are eager to expand the team. 

Welcome to the team James!


Jordan BenTwitterLinkedIn

Jordan is the Director of Marketing at Social Media Link. She oversees marketing communication and is responsible for strategic business efforts that help educate brands on the power of Social Media Link's offerings. Fun Fact: Jordan can solve a Rubik’s cube and her favorite food is pickles.