Osmocote® marketers were confronted with the challenge of only reaching 39% of their target market. The plant-food solution needed a way to reach product-specific targets to increase loyalty.
Snapple accessed 1,200 shoppers through Smiley360 community to boost brand awareness of its new Snapple Straight Up Tea and drive trial specifically in Target stores.
Airheads launched a campaign that activated 8,000 consumer influencers in the Smiley360 community who were encouraged to share their Airheads crafts through social media.
The Gold Eagle team activated 900 consumer influencers in the Smiley360 community in order to drive content and product reviews on various social networks.