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Three Rules for Enhancing Your Amazon Product Pages this Holiday Season

The holiday season is upon us and millions of consumers will soon (if not already) scour page after page of retail websites….

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4 Ways an Online Brand Community Enhances Your Marketing Stack

If you’re in marketing, you’ve seen the infamous Martech 5000 Marketing Technology Landscape infographic.

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Here’s Why Segmentation and Customization are Critical for Successful Relationship Marketing

Last week, relationship marketing expert Elaine Gamble took us through the role of customer experience in successful relationship marketing. She says that…

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April 24, 2014 The Foolproof Guide To Trending On Twitter [Byline]
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any…
April 24, 2014 Trending With The Pope
Twitter parties are a rapidly growing engagement for brands to spark thousands of tweets from their advocates and maximize their…
April 24, 2014 Please Talk About My Brand? How to Get Influencers to Share
One of the first questions we receive when developing an influencer program through the Smiley360.com community typically involves something along the lines…
April 24, 2014 Social Media Link Featured in IAB Webinar “Why Do People Share Online?” with New York Times
SML’s CEO Susan Frech joined ConAgra and Edelman to contribute as speaks in the Interactive Advertising Bureau (IAB) Webinar titled…
April 24, 2014 Social Influence and the Fear of Missing Out
Now combine this with one of our most basic conditions as humans, otherwise known as the “Fear of Missing Out”…
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