Igniting Social Conversations Amongst Hispanics
It’s no surprise the social impact that the Hispanic/Latino community is currently having since they are the youngest and fastest growing minority group in the United States. Currently, there are 50.5 million Hispanics in the U.S. according to the 2010 U.S. Census and between 2000 and 2010, there was a 43% increase in the Hispanic population. By 2050, the projected Hispanic population will be 132.8 million. According to a recent Pew report, Hispanics are more socially engaged (80%) than whites (70%) and African Americans (75%).
Hispanic consumers also engage in 50% more word-of-mouth than the total public and targeting influencers among this group can amplify your brand’s reach, trust and conversion impact.
What can we conclude from these stats?
Marketers and brands especially need to reach Hispanics through social media.
As a young and dynamic demographic, Hispanics are the most likely of any American group to be on social media. Hispanics connect through their mobile devices more than anything and spend more time on their preferred social networks than any other group. This young demographic is a treasure trove for marketers and brands that will benefit for years to come on Hispanic brand awareness.
Spanish or English? What about content?
Social media will be one of the first frontiers to interact with this new and exciting demographic. Almost half of all Hispanics are under the age of 35 and bilingual. It will serve as a blueprint for a whole slew of interactions. Authenticity will be key for Hispanic consumers, and marketers need to invest the time to communicate to Hispanic consumers in a culturally relevant way.
The conclusion we can draw from the data is that the Hispanic community is a community we should get to know and engage with on a consistent basis. Hispanics are already social media users, and marketers should take advantage of this growing population.