[INFOGRAPHIC] How Consumers Bank With Word-of-Mouth and Brand Advocacy
We all know banking is probably not going to be the next trending topic on Twitter. However, there’s no denying that consumers talk about money – and financial brands – online.
While it can’t compete with cat videos or fashion how-to’s, consumers regularly turn to their online and social networks to consume and contribute information about banking, financial topics and credit cards. Financial brand marketers can’t afford to ignore the huge channel of influence that is word-of-mouth.
We recently surveyed nearly 19,000 people from our consumer influencer community, Smiley360, to understand how social media and word-of-mouth affect financial brand, banking and credit card choice. Here are the results: