Five Call-To-Actions For Your Brand Influencer and Advocacy Program
The help of influencer and advocate testimonials can be key to a company’s success. Influencers and advocates can seamlessly share their opinions and brand experiences to their preferred social networks and leave a lasting impact on their friends or followers. In an effort to convert friends or followers, a key element is a call-to-action link. A call-to-action can be used in a variety of different ways to draw new consumers into the brand. With more than 50% of adults using at least two media platforms, consumers see their newsfeed’s filled with invites and links to click through. And your influencers and advocates like to feel as if they are “in the know” so give them the opportunity to show off to their friends and followers.
Now, what makes people click on a call-to-action in a social post? Some of the most effective call-to-actions draw users in without realizing they are off to visit a brand’s website. Consider these five call-to-actions when you are trying to make an impact.
1. Coupons and Discounts.
Call-to-Action: “Click here for $X off your next purchase!”
Who doesn’t love to convince someone to go buy that new product they were eyeing last week? With 2.84 billion coupons redeemed in 2014 alone, a coupon incentivizes friends and followers to immediately act. Remember; it’s critical to make it EASY for the consumer to access their coupon. Including more than two steps in the process is enough to lose the precious conversion that was about to happen.
Call-to-Action: “Try it for Free Today!”
Samples and product tests are one of the most effective ways for a company to gain a new consumer. Combined with a glowing recommendation from your influencers, free samples have an extremely high conversion rate among all the call-to-action tactics. Additionally, distributing samples is an excellent way to learn about the friends and followers among your influencers’ networks. Friends and followers will need to offer their shipping address, why not ask them a few more questions such as age, gender, brand familiarity or brand preference? This is valuable information that helps your brand understand who your influencer is influencing.
3. Sweepstakes and Contests.
Call-to-Action: “Enter for a Chance to Win!”
What’s better than a chance to win free products, a getaway, or even money? Companies will use this particular call-to-action to have consumers engage with the brand, and it also gives them a chance to collect information and have consumers create content. In a recent study, 55% of participants said that contests make them feel connected to their brand and therefore, stay loyal.
4. Opt-in for Communication, Education, and Promotions
Call-to-Action: “Get to Know Us!”
Sometimes, a little education about the brand can be key to conversion. Consumers can click through to find more information that will likely impact their path to purchase. Brands make it easy for consumers to opt-in via emails or through their corporate website. Giving them an added benefit of opting-in for things like free samples or the chance to receive special promotions, consumers will be more inclined to give you their information.
5. Drive to Social Properties.
Call-to-Action: “Follow Us on Twitter for Exclusive Deals!”
Give people a reason to like, follow, and share. Why not exchange a retweet on Twitter for an exclusive look into the newest product that will hit stores shelves? A call-to-action that drives consumers to a social channel will keep them interacting with the brand for months and years to come.
When considering how to draw people in, make sure to make them click. It may just start as a simple click and turn a customer into a lifelong user.