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This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women’s Marketing teamed up with consumer activation company Social Media Link to further its mission of turning indie and high-growth brands. Together, the two launched…

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Vetting a Consumer Activation Platform? Use this Guide

Your Marketing colleagues may explore building a brand owned community with a consumer community activation system to help build and manage this community. As…

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How CPG Marketers Can Spark Engagement Post-Holiday Gift Season

In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016 challenge and will continue…

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February 20, 2017 When It Comes To Brand Community Success, It’s All About The Feels
As I travel around the country speaking about brand advocacy and engagement, the question I am often asked is, “What…
February 11, 2017 The Secrets to Successful Business Partnerships: Social Media Link
What do business partnerships look like in the world of Social Media? To answer that question, I asked Susan Frech,…
February 1, 2017 Gold Eagle Revs Up Social Media Marketing with SML
“The challenge is launching a new product at new retailers and just trying to get excitement and buzz to pull…
January 16, 2017 Omni-Channel Marketing Meets Consumer Engagement
Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like…
December 19, 2016 How CPG Marketers Can Spark Engagement Post-Holiday Gift Season
In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016…
November 21, 2016 Brand Communities And 3 Ways To Ensure Their Success
Forrester predicted that as social media matures, branded communities would make a comeback. Marketing leaders report they’re significantly less satisfied…
October 12, 2016 What Amazon’s Review Policy Change Means For Marketers
Amazon recently created shock waves when the company announced it will no longer accept incentivized reviews. This update to Amazon’s…
September 26, 2016 Bazaarvoice Hopes SML Partnership Will Help Boost Customer Engagement
Officials for Bazaarvoice, the consumer-generated content solution provider creating the world’s smartest shopper network, hope that their new partnership with…
September 19, 2016 Leveraging Advocates And Influencers In A Successful Social Responsibility Initiative
A study done by Cone Communications in 2015 found that 90% of global consumers are likely to switch brands to…
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