Newsroom

This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women’s Marketing teamed up with consumer activation company Social Media Link to further its mission of turning indie and high-growth brands. Together, the two launched…

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Vetting a Consumer Activation Platform? Use this Guide

Your Marketing colleagues may explore building a brand owned community with a consumer community activation system to help build and manage this community. As…

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How CPG Marketers Can Spark Engagement Post-Holiday Gift Season

In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016 challenge and will continue…

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July 20, 2016 Who Represents Your CPG Brand Best?
There are many factors to consider when selecting and activating influencers for your brand. Use the thought starters in this…
June 14, 2016 How Dads Participate in Social Media [Infographic]
Father’s Day is coming up, so you may be thinking about how to reach this demographic on social media channels.…
June 3, 2016 Dads Not Feeling the Father’s Day Love on Social (Infographic)
Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent…
April 29, 2016 First-Time Moms, Experienced Moms – Speak Their (Different) Languages
For both first-time and experienced moms, there is a common plea for marketers to abandon the glowing images of motherhood…
April 6, 2016 50 Fastest-Growing Women-Owned Businesses
Social Media Link joins the list of 50 Fastest-Growing Women-Owned Businesses. The list, which is in its ninth year, ranks…
March 21, 2016 Dark Social: Ways You May Be Missing Out On
There’s no denying the paradigm shift that social media has delivered to marketers. It delivers word-of-mouth marketing at scale. While…
February 15, 2016 What Is ‘Good’ UGC And How To Get It
CPG marketers have new key objectives like engagement and advocacy, and driving their marketing plan is content. Of all the…
February 2, 2016 Nearly Half of Social Media Users Trust Facebook Friends for Financial Advice (Infographic)
Social Media Link, a provider brand advocacy activation solutions, conducted a survey of nearly 19,000 consumers about how they use…
January 29, 2016 Being Authentic To Millennial Moms
It’s no secret the big millennial buzzword these days is authenticity. The industry constantly shouts at marketers that you’ve got…
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