Newsroom

This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women’s Marketing teamed up with consumer activation company Social Media Link to further its mission of turning indie and high-growth brands. Together, the two launched…

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Vetting a Consumer Activation Platform? Use this Guide

Your Marketing colleagues may explore building a brand owned community with a consumer community activation system to help build and manage this community. As…

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How CPG Marketers Can Spark Engagement Post-Holiday Gift Season

In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016 challenge and will continue…

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December 21, 2015 Three Ways Brands Can Engage Consumers Between Sales
There are plenty of studies showing e-commerce is growing for CPG brands. There are even studies showing CPG brands how…
December 18, 2015 Airheads Candy Gets Crafty On Social
Showing off DIY crafts of all kinds on social media has become an obsession for many. Carat and digital agency…
November 10, 2015 How Reviews and Recommendations Affect the Path to Purchase [Infographic]
Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
November 9, 2015 How Social Media and User Generated Content Drive Sales (Infographic)
It can be tempting to only interact on social media by posting meticulously crafted marketing messages. However, user-generated content tends…
October 19, 2015 Overcome Shopper Marketing Challenges
The challenges marketers face with Shopper Marketing have not changed much over time. Fortunately, the solutions have. Technology and the…
October 4, 2015 Customer Data Deluge Overwhelms Brands
Is the volume of customer data coming your way overwhelming? When we ask customers to share, tell us their shopping…
September 17, 2015 How Snuggle is Using a Brand Community to Engage Customers Like Never Before
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost…
August 15, 2015 Who Owns Consumer Advocacy At CPG Brands?
Consumer advocacy efforts serve a variety of business purposes. However, it seems that each company has a different department handling…
July 10, 2015 Don’t Underestimate the Power of Social Media to Change Travel Plans
More than one-third of travelers have changed their plans in general after seeing a social media post, and more than…
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