Newsroom

This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women’s Marketing teamed up with consumer activation company Social Media Link to further its mission of turning indie and high-growth brands. Together, the two launched…

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Vetting a Consumer Activation Platform? Use this Guide

Your Marketing colleagues may explore building a brand owned community with a consumer community activation system to help build and manage this community. As…

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How CPG Marketers Can Spark Engagement Post-Holiday Gift Season

In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016 challenge and will continue…

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September 19, 2016 Leveraging Advocates And Influencers In A Successful Social Responsibility Initiative
A study done by Cone Communications in 2015 found that 90% of global consumers are likely to switch brands to…
September 13, 2016 [PRESS RELEASE] Social Media Link Partners with Bazaarvoice to Take Retail Reviews to the Next Level for Brands
Social Media Link (SML), the leader in online advocacy activation for brands, announced today a new partnership with Bazaarvoice, Inc.…
September 1, 2016 Social Media Link Recognized on the Inc. 500 List of Fastest-Growing Private Companies
We’re thrilled to share for the third year in a row, Social Media Link has been named to this year’s…
July 29, 2016 Back-To-School Mom Myths: Marketing Missteps Leading Up To The Real ‘New Year’
Brands that help families slow down the season will earn this year’s back-to-school budgets and enduring loyalty. So put down…
July 24, 2016 Leveraging Promotions in Social: How to attract participation, engagement, and sharing
According to the BAA’s 2016 Brand Activation Marketing forecast report, promotion marketing, including incentives such as product promotion, sampling, rebates,…
July 20, 2016 Who Represents Your CPG Brand Best?
There are many factors to consider when selecting and activating influencers for your brand. Use the thought starters in this…
June 14, 2016 How Dads Participate in Social Media [Infographic]
Father’s Day is coming up, so you may be thinking about how to reach this demographic on social media channels.…
June 3, 2016 Dads Not Feeling the Father’s Day Love on Social (Infographic)
Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent…
April 29, 2016 First-Time Moms, Experienced Moms – Speak Their (Different) Languages
For both first-time and experienced moms, there is a common plea for marketers to abandon the glowing images of motherhood…
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