Newsroom
December 21, 2015
Three Ways Brands Can Engage Consumers Between Sales
There are plenty of studies showing e-commerce is growing for CPG brands. There are even studies showing CPG brands how…
December 18, 2015
Airheads Candy Gets Crafty On Social
Showing off DIY crafts of all kinds on social media has become an obsession for many. Carat and digital agency…
November 10, 2015
How Reviews and Recommendations Affect the Path to Purchase [Infographic]
Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
November 9, 2015
How Social Media and User Generated Content Drive Sales (Infographic)
It can be tempting to only interact on social media by posting meticulously crafted marketing messages. However, user-generated content tends…
October 19, 2015
Overcome Shopper Marketing Challenges
The challenges marketers face with Shopper Marketing have not changed much over time. Fortunately, the solutions have. Technology and the…
October 4, 2015
Customer Data Deluge Overwhelms Brands
Is the volume of customer data coming your way overwhelming? When we ask customers to share, tell us their shopping…
September 17, 2015
How Snuggle is Using a Brand Community to Engage Customers Like Never Before
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost…
August 15, 2015
Who Owns Consumer Advocacy At CPG Brands?
Consumer advocacy efforts serve a variety of business purposes. However, it seems that each company has a different department handling…
July 10, 2015
Don’t Underestimate the Power of Social Media to Change Travel Plans
More than one-third of travelers have changed their plans in general after seeing a social media post, and more than…