Newsroom

This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women’s Marketing teamed up with consumer activation company Social Media Link to further its mission of turning indie and high-growth brands. Together, the two launched…

Read Article

Vetting a Consumer Activation Platform? Use this Guide

Your Marketing colleagues may explore building a brand owned community with a consumer community activation system to help build and manage this community. As…

Read Article

How CPG Marketers Can Spark Engagement Post-Holiday Gift Season

In the last few 2017 planning meetings, I have heard several times long-term customer loyalty and engagement were a 2016 challenge and will continue…

Read Article