Brand Communities And 3 Ways To Ensure Their Success

Forrester predicted that as social media matures, branded communities would make a comeback. Marketing leaders report they’re significantly less satisfied with Facebook and Twitter marketing. Along with that, Forrester found that 60% of businesses have a branded online community and 15% were planning to add one in the following 12 months. With that knowledge, many CPG marketers feel it is time to focus their engagement efforts on owned channels. Read full article

What Amazon’s Review Policy Change Means For Marketers

Amazon recently created shock waves when the company announced it will no longer accept incentivized reviews. This update to Amazon’s terms removes new reviews from consumers who have received a free or discounted product to test, though incentivized reviews were previously allowed as long as they contained proper disclosure. This dramatic shift has wide implications for the marketing community.Read full article


Bazaarvoice Hopes SML Partnership Will Help Boost Customer Engagement

Officials for Bazaarvoice, the consumer-generated content solution provider creating the world’s smartest shopper network, hope that their new partnership with Social Media Link (SML) will lead to bigger and better levels of customer engagement. SML is a leader in online advocacy activation for brands while Bazaarvoice offers marketers a way to seamlessly integrate and boost the creation of authentic product reviews into Bazaarvoice’s syndication engine, which shares consumer generated content.Read full article

Leveraging Advocates And Influencers In A Successful Social Responsibility Initiative

A study done by Cone Communications in 2015 found that 90% of global consumers are likely to switch brands to one associated with a good cause. Corporate Social Responsibility (CSR) has seen tremendous growth in the last several years, with companies like PNC allocating $100M towards CSR initiatives from 2010 to 2015. As consumers expect more and more transparency from companies, the argument for a comprehensive CSR strategy becomes easier every day. As the CEO of Starbucks says “the currency of leadership is transparency.” Read full article

[PRESS RELEASE] Social Media Link Partners with Bazaarvoice to Take Retail Reviews to the Next Level for Brands

Social Media Link (SML), the leader in online advocacy activation for brands, announced today a new partnership with Bazaarvoice, Inc. (Nasdaq: BV), the consumer-generated content solution provider creating the world's smartest shopper network. Through this partnership, Social Media Link offers seamless integration to help marketers drive authentic product reviews that foster sales directly into Bazaarvoice's powerful syndication engine, which shares consumer-generated content between 3,000 global brand and retail websites in the company's network.Read full article

Dads Not Feeling the Father’s Day Love on Social (Infographic)

March 06, 2016

Women might dominate social, but there are still plenty of men on social and on the internet overall. 75 percent of parents use social media, according to a Pew Research Center report–even more among millennials–but a survey conducted by Social Media Link indicates that Father’s Day doesn’t get nearly as much attention as Mother’s Day. Social Media Link surveyed more than 1,000 “social dads” in social media community Smiley360 to get a sense of how dads interact online.Read full article