Social Media Link Partners with Bazaarvoice to Take Retail Reviews to the Next Level for Brands
Through this partnership, SML now offers seamless integration to help marketers drive authentic product reviews that foster sales directly into Bazaarvoice’s powerful syndication engine, which shares consumer-generated content to over 3,000 global brand and retail websites in the company’s network.
Today, 61% of consumers read online reviews before making a purchase. However, many marketers struggle with generating and fueling ongoing, high-quality product reviews. The integration of Bazaarvoice’s syndication platform and our proprietary technologies bridges the gap between marketers and their need for continuous and current consumer recommendations. Marketers can generate and syndicate authentic, high-quality product reviews from customers more easily and effectively.
This partnership opens the door for brands to drive impactful reviews with the consumers using their products the most. Social Media Link and Bazaarvoice are empowering consumers to not just create word-of-mouth for brands on social media, but to write reviews across e-commerce channels, become brand advocates and impact future consumers’ purchases.
Power ongoing reviews from genuine consumer experiences:
- Make Bazaarvoice and Social Media Link dollars work harder
- Leverage consumer influencers to drive a high volume of reviews to Bazaarvoice properties
- Fuel evergreen, ongoing product reviews from targeted consumer influencers
- Access integrated reporting to collect comprehensive results from Social Media Link and Bazaarvoice
Bazaarvoice’s syndication platform is now available in both of Social Media Link’s advocacy marketing solutions, Smiley360 and Vesta. Through Smiley360, marketers can easily activate SML’s existing community of over 800,000 socially connected consumer influencers who create and share impactful content. With Vesta, SML’s white-label advocacy solution, marketers will identify and invite highly engaged brand advocates to their VIP brand-owned communities building a direct relationship with consumers.
View the full press release here.
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