Social Media Link Partners with RevTrax to Integrate Digital Coupons and Key Sales Analytics to Influencer Marketing Programs
The Social Media Link team is excited to announce our partnership with RevTrax a marketing technology company that drives and measures in-store sales through digital coupons and offers.
SML’s new partnership now offers brands the ability to integrate digital coupons in their consumer influencer programs executed through our platform, Smiley360. By incorporating RevTrax® into a Smiley “mission,” brands can easily include digital coupon offers for activated Smiley members to share with their circles of friends, followers and readers. Coupon activity is seamlessly tracked across all channels to help brands understand traffic, download, print and redemption rates generated from numerous social channels and influencers.
“RevTrax gives SML’s brand and agency partners incredible insight and data into how our consumer influencers’ posts, reviews, photos and testimonials are driving their friends and followers to actual in-store purchase. And it’s all easily accessible through Smiley reporting,” says Susan Frech, CEO of Social Media Link.
Additionally, RevTrax digital coupons offer risk management with configurable security to avoid fraud and ensure budget parameters are met. Coupons are available for friends to download and print without any required software downloads.
Digital coupons are available to Smiley members via unique channel links placed in SML’s Single-Click Sharing™ tools. The unique links tracks activity from various social channels – i.e Facebook, Twitter, Blogs, etc. RevTrax then collects the specific actions taken from the networks of Smiley influencers.
“Eighty-four percent of consumers say posts from their friends prompt action. Digital coupons have consistently found to be incredibly powerful in triggering that next step. Seeing your friend rave about a brand they’ve tried and then having the ability to try it yourself at a discount is a great combination for consumers and brands alike. Now brands can easily see this effect,” Frech explains.
If you’re interested in learning more about RevTrax and Smiley360 integration, contact us.