SML Speaks: Join Our Session at the Promotion Marketing Conference “Community: The Next Generation of Advocacy & Loyalty Marketing”
Turn the mic up, we’re getting ready to speak! Social Media Link is excited to share our participation at the Promotion Marketing Conference on October 5th-7th in West Harrison, NY. The conference is organized by the BAA (Brand Activation Association), a division of the ANA (Association of National Advertisers). Our CEO, Susan Frech, will join Director of Digital and Promotion at Sun Products Corporation, Brendan O’Marra, to discuss the role of community building across an ever-changing social landscape.
More than 67% of CMOs will tell you their number one priorities are consumer loyalty and advocacy. The challenge most marketers face is how best to manage, scale and measure brand advocacy and loyalty. Too often, they’ve invested boatloads in building up a presence on various social media properties. The big question is how does a brand’s current and continual investment in loyalty and advocacy deliver long-term value?
Our session explores the next stage in the consumer engagement ecosystem – brand-owned advocate communities. Learn how popular fabric softener brand, Snuggle®, leveraged Social Media Link’s Vesta advocate community software to take back the consumer relationship and launch its very own brand community website, the Snuggle Bear Den. Discover how the Bear Den serves as a brand-owned, consistent resource to integrate digital promotions, shopper, sampling and PR initiatives while also allowing the brand to gain valuable insights about their consumers.
Are you in the NY area? Check us out! Look below for conference details.
About the Promotion Marketing Conference:
This conference—in the BAA’s DNA but brand new for 2015—offers two days of inspiring thought leadership from senior marketers who will highlight successful marketing programs that leverage the tools and principles of Promotion Marketing. Additionally, through a focus on the foundational concepts of promotion, not-to-be missed pre-conference workshops will strengthen attendees skills in the key foundational areas of Promotion Marketing that drive immediate action – the latest academic perspectives on motivation science; a focus on key legal concepts that those employing promotions must know; an updated look at critical issues involving measurement; and the latest on the promotional technology landscape.
Begins: Monday, October 5, 2015 at 2:00pm
Ends: Wednesday, October 7, 2015 at 12:30pm
Renaissance Westchester Hotel
80 West Red Oak Lane
West Harrison, NY 10604
For more information, visit the conference website: https://www.ana.net/conference/show/id/BAAPMC-OCT15