Social Media Link Welcomes New Chief Operating Officer
As our team continues to expand our enterprise consumer engagement and activation technology, we’re excited to welcome a new leader to our executive team: Joanna Sammartino Bailey as Chief Operating Officer.
On top of managing overall ongoing business operations and procedures, as COO, Joanna will help implement internal strategies and ensure continued success for all client programs and partnerships.
Joanna joins Social Media Link with close to two decades of experience in business development, account management and strategy roles at digital marketing and advertising companies. She was most recently Global CRO at GrowMobile (now MakeMeReach by Undertone) where she built a global sales team that focused on delivering high-quality advertising solutions to brands and publishers with outstanding execution, and focused on the smooth integration of several acquisitions.
Prior to GrowMobile, she was EVP Head of Account Strategy for North America at Criteo, a leading performance marketing technology company. At Criteo, Joanna was responsible for developing the client success and sales strategy and advertising operations to help grow the company’s US footprint.
Prior to Criteo, Joanna was Global VP and Head of Client Services, Strategy and Operations at Adaptly, a marketing platform company that enables bblue-chipbrands scale social campaigns across Facebook, Instagram, Snapchat, Twitter and Pinterest. Joanna also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world’s largest companies, including Nestle, P&G, J&J, Amazon, Samsung, Verizon, Zappos and many more.
Over her career, she has had the opportunity to work with dozens of leading companies across the digital advertising industry. This experience, combined with Social Media Link’s unique platform, will help grow SML’s position as the platform of choice for influencer and advocacy activation.
Welcome to the team, Joanna!