Social Media Link’s New CRM Connector Integrates Consumer Data Across Brand Communities and CRM Platforms
Did you know that CRM spending is steadily increasing at a rate of 8 percent each year? While marketers understand the necessity for a CRM, there is still a gap between customer data and consumer experience, and “many marketers are finally realizing the consequences of poorly integrated customer information across channels.”
The good news: Marketers plan to spend 376 percent more on analytics to improve customer experience over the next 3 years.
The even better news: Social Media Link is unveiling its new CRM Connector – a powerful solution to facilitate consumer data integration across owned brand channels.
For marketers, an established, engaged brand community is the ultimate asset. Brand-owned communities have shown to not only drive greater reach, but also add robust value throughout the entire buyer lifecycle. CRMs have been a long-used tool to collect data, strengthen internal collaboration and improve customer service. We’ve united the two to maximize omni-channel engagement.
With our new CRM Connector, key information easily syncs between your brand-owned community and your CRM system (Salesforce, Marketo, Epsilon and more), ensuring valuable consumer information and contact preferences are always accurate and never lost or ignored. Brands can now ensure consumer contact consistently meets consumer expectations across all touch points and channels.
- Enhance consumer experiences between marketing touchpoints: Key information easily syncs between your brand-owned community and your CRM system, ensuring valuable consumer information and contact preferences are always accurate and never lost or ignored.
- Create more personalized brand experiences: Brands can now ensure consumer contact consistently meets expectations across key touch points and channels. Integrating your CRM with your brand-owned community allows easy deployment of integrated marketing communication strategies to new and existing community members.
- CRM-Community connection automatic sync: The CRM Connector eliminates the tedious effort of manual exports/imports and provides the most accurate information through automatic syncing.
In today’s world of personalized and permission-based marketing, both brand communities and CRMs are a necessity. Now, you can integrate the two for effective and efficient marketing strategies. If you’re interested in learning more about our new CRM Connector, drop us an email at firstname.lastname@example.org.