[WEBINAR] Amplifying Brand Promotions Through Social Advocacy: Join Us March 17 at 1pm ET
Is your company a member of the Association or National Advertisers (ANA), the Brand Activation Association (BAA) or the Business Marketing Association (BMA)? If the answer to that question is yes, be sure to mark your calendars for March 17th at 1pm ET for a special webinar hosted by the BAA and led by Social Media Link’s CEO, Susan Frech.
In this webinar, we’ll share how to leverage, plan and measure word-of-mouth marketing when executing brand promotions and how to ensure success, participation and advocacy.
It’s no secret that consumer advocacy is a critical part of brand promotions. Consumers are the fuel to the promotion-marketing engine. A marketer’s biggest fear is spending an enormous amount of time and resources into promotions that gain no traction with real consumers. No one wants to throw a party where the guests don’t show up.
We all know too many brands run to a “post and pray” or “pay and spray” strategy. But what if social amplification via advocates and influencers was no longer the icing on top of the campaign cake, but a fundamental part of the planning process?
Advocates and influencers not only allow help organically spread awareness and participation in brand promotions, they help the brand promotion “come to life.” As proud as we all are with our beautiful creative and on-point copy, it can pail in comparison to a post, tweet or pin from a friend in terms of awareness and conversion. In fact, 84% of people say a recommendation from someone they know prompted action.
The challenge becomes how to ensure a marketing investment in brand advocacy not only creates valuable content, but to do so in a scalable and measurable way that can be traced to the bottom-line.
In this session, you’ll learn:
- How to spark consumers to share and participate
- Pitfalls to avoid when executing an advocacy program
- Case study examples
- Best practices in measurement
NOTE: This webinar is only available to members of the ANA, BAA and/or BAA. In order to register, please use your association login.
We look forward to your participation!