[Webinar] Building Brand Communities: What Marketers Need to Know — February 8th, 1pm
Is your company a member of the Association or National Advertisers (ANA), the Brand Activation Association (BAA) or the Business Marketing Association (BMA)? If the answer is yes, be sure to mark your calendars for February 8th at 1pm ET for a special webinar hosted by the ANA featuring Social Media Link’s CEO, Susan Frech, and VP of Strategy, Jim Sears.
In this webinar, we’ll share why leveraging owned channels to build a brand community is key in brand activation initiatives. Learn from brands who are already harnessing the power of their communities to generate sales long-term, increase customer loyalty and drive brand innovation
According to a 2015 Nielson Report, 83% of consumers say they take action based on recommendations from people they know, and marketers are acutely aware of the untapped potential of their most devoted customers. However, the process of directly engaging those customers to authentically amplify a brand message continues to stump marketers today.
It wasn’t long ago that marketers used Facebook and other social networks as a means to build direct consumer relationships. But as we all know, the ability to activate consumer relationships through these networks became limited – leaving the question: How will brands manage long-term consumer relationships?
This is where brand-owned communities come into play.
In this session, you’ll learn
- Why marketers should build a brand-owned community
- Best practices in creating a brand-owned community to amplify brand initiatives, encourage engagement and cultivate loyalty
- Understanding how to achieve an authentic two-way exchange to inspire compelling user-generated content and yield rich consumer insights
- Methods to establish key metrics for success
NOTE: This webinar is only available to members of the ANA, BAA and/or BMA. In order to register, please use or create your association login. However, if you are not a member and would still like to attend, please reach out to firstname.lastname@example.org for registration info.
We hope to see you there!