Smiley 360, the consumer platform under Social Media Link, is a social community for consumer influencers who have an affinity for sharing brand reviews, opinions and recommendations with their social networks. Launched in 2009, Smiley boasts a vibrant community of trendsetters,
social media mavens and educated product testers for your brand to activate
and jump-start advocacy and word-of-mouth.

Easily Mobilize Targeted Consumer Influencers to Experience Your Brand

Whether your product or service appeals to a wide audience or a niche market, our platform allows your brand to seamlessly identify thousands of socially connected consumer influencers who meet your brand’s exact target.

We’ll help you design a relevant, inviting and conversation-starting brand experience. This can include sending a product, driving to a retail experience or exclusive online content. No matter what the experience is, we’ll make sure your brand connects with influencers and triggers sharing.

Create and Scale Consumer Recommendations Across the Social Web

At Social Media Link, we’ve purpose-built our Smiley360 platform to leverage the greatest amplifier of our time – social media. Our consumer influencers can seamlessly share their experience with your brand across their expansive social networks with the use of our Single-Click Sharing™ technology.

Whether it’s guiding consumer to share on Facebook, Twitter, Pinterest or prompting influencers to upload YouTube videos or reviews on their personal blogs, our integrated sharing tools allow your brand to promote meaningful consumer content that achieves reach and scale, increasing trial, purchase conversion or tune in.

Monitor, Engage
and Measure Impact

Our team of trained community managers ensures that you have full transparency into influencer activity, and they will monitor each and every post along the way. We’ll create key engagements throughout your Smiley Mission to help educate influencers about product benefits and to help foster sharing and brand advocacy.

Our programs are designed to measure results and ROI. Our suite of custom analytics delivers key metrics to show the reach and impact of the consumer content. SML’s dedicated research team conducts in-depth mission research to measure shifts in purchase intent, conversion and brand favorability.