O'Keeffe's® Drives Targeted Trial and UGC for Working Hands® Hand Cream

“Our experience with Smiley360 was extremely positive for our brand on social. We loved the turnkey nature of their platform and overall offering. The positive effects were noticeable on our branded social media platforms and our overall social share of voice.”OBJECTIVESIncrease trial, awareness and create exciting content for O’Keeffe’s®...

ARM & HAMMER™ Case Study: Driving Positive Brand Reviews and Targeted Trial

Objectives: An ARM & HAMMER™ brand partnered with Social Media Link's Smiley360 platform to drive product trial and awareness among targeted consumers. They aimed to create positive brand reviews and testimonials across social media sites and ultimately, generate purchase conversion. Strategy: Smiley identified 4,000 vocal consumers from its...

The Sleep Number® Store Case Study: Integrating In-Store Experience and Social Media Advocacy with Proven ROI over Multiple Smiley360 Missions

How do retailers spark conversation about a customer's in-store experience? Moreover, how do they make the integrated connection between offline and online to help amplify the experience across social networks? Social media has forever altered the retail shopping experience as today's consumers rely on online conversation to guide not only what...