7 Up and Coming Social Networks You Should Know About￼
Innovative marketers know that an investment in social media is becoming a necessity instead of just a luxury. Forbes confirms that businesses are quickly coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic and revenue.
Ryan Holmes, founder of HootSuite, stated in a recent article that 72 percent of all adult Internet users in the U.S. are active on at least one social network – a remarkable surge from just 8 percent in 2005. But with over 500 social media apps and tools actively being used in today’s market, which ones are worth your business’ time and effort?
There have been numerous lists created by credible bloggers and known influencers in the industry, which compile the “best” social networking platforms that exist today. We are all familiar with the leading social networking sites like Facebook and Twitter, but with new platforms appearing each and every day, it can be hard to determine exactly where to commit your time and resources. Here are the top seven up and coming social networks that every business owner should know about.
An app that is attracting users from social platforms like Vine and Instagram, Pheed is a social network that allows users to share text updates, photos, videos and live broadcasts. Users can monetize their Pheeds by charging subscription fees (between $1.99 and $34.99) or offering pay-per-view broadcasts. If a person or business has high-value content that consumers are willing to pay for, Pheed could easily become an additional revenue stream. Forbes confirmed that there are currently over 1 million users.
ShareBloc, a social network similar to Reddit, is meant for the business world. It provides a platform for small businesses to distribute content to like-minded professionals, and has a voting mechanism that allows users to post feedback on content that appears in their news feeds or in a search by rating it up or down.
Similar to Pinterest, Learnist is a curation platform that is for all types of content (images, videos, articles and even webinars). Specifically helpful for small businesses, it enables them to establish thought leadership and gain followers by creating curated boards with a variety of relevant, topic-focused content, including their own blog posts, articles and other content assets that inform and educate their target audiences. Digital Marketing Ramblings stated that it currently has over 1 million users.
Medium is a social platform linked to Twitter, but is designed to let users create more meaningful content beyond the 140-character Twitter limit, more like a regular blog article. It was initially used by established writers and thought leaders in the digital space, so the quality bar is extremely high.
Thumb.it is an influencer based social media site where users are able to get instant feedback from other users. They can ask questions and get reviews about clothes, movies, music, books and recipes. Users can also post pictures, which allows other users to give them either a thumbs up or thumbs down within seconds. This opportunity to generate consumer reviews allows for huge potential within businesses. From gauging interest in a new product or service to getting feedback on marketing collateral, Thumb.it is a platform with a multitude of uses.
Similar to Thumb.it, Loop helps consumers decide on simple tasks that they may want an opinion on. It is a social polling app that provides instant advice from a bunch of strangers – who will probably be a lot more honest than their close friends. After someone asks a question and gets responses, they can see the results on a simple infographic that shows the statistics gathered based on gender or age group.
Cofounded by Twitter’s Biz Stone, Jelly is a social application that claims to be “a new way to search”. With Jelly, users connect with the friends and followers they’re already connected to on existing social networks and then upload a photo just to ask: “What is this?” It encourages consumers to rely on their friends to provide trustworthy answers.
Staying on top of current trends and new social media developments are necessary actions to help you develop relationships, solve problems and grow your business. Not every social platform is right for every business, but these seven emerging social networks are definitely worth looking into.