[Video] Our CEO Susan Frech Shares How Taking Risks Leads to Great Accomplishment
Let’s start with the good news: women-owned firms have grown at a rate five times the national average over the last decade and the number of female corporate executives in New Jersey ranks above national averages.
Now for the bad news: less than three percent of those women-owned businesses ever made it to the million-dollar mark and less than three percent of women executives ever make it to the C-suite.
However, New Jersey is home to a fleet of talented female business leaders. An exceptionally qualified group of these women were recognized on the list of the Top 25 Leading Women Entrepreneurs, Intrapreneurs, and Brand Builders of the state. This prestigious group of women was selected from thousands of impressive nominations based on their strong business acumen and ability to both influence and inspire within their industries.
We are so proud Leading Women Entrepreneurs (LWE) chose to recognize our CEO Susan Frech as one of the top 25. A passion for the start-up and entrepreneurial environment, Sue’s goal is to build companies that change the landscape, challenge the status quo while working with talented, smart and passionate people.
Sue’s biggest advice to entrepreneurs is to embrace risk-taking. She is no stranger to risks, both with starting her own company and truly innovating in the engagement and advocacy space: “The people who I connect with the most are the ones who say ‘No, I want to do it different…’ Being the change means listening to everyone around me and then taking those risks.”
Check out her interview or read the Q&A with LWE for more insights from Sue:
Q: What would you say is one of the most innovative strategies you’ve implemented that’s contributed to your success?
A: I think focusing on listening to the consumer. We work a lot with very large brands that want to reach their customers. By putting the consumers first we give the brand the opportunity to have a direct connection and relationship with them.
Q: Is there advice that you could give to any entrepreneurs or corporate marketers? What are the three key points you would advise?
A: I think when it comes to running a business, the most important thing is to ask for help.That’s the one thing I didn’t know. When I launched the business, I had to do all of it on my own, and that’s just not the reality. The best and most successful business people are those who have asked for help. The second is authenticity. Stay true to yourself. My values and what I believe in is exuded through my work and I hire people who have similar beliefs and values. And the third is to fight for what you believe in. You are going to get a ton of ‘no’s’ along the way, but if you really believe in something then fight for it and prove it out.
Q: “Being the Change” is our theme for our recognition this year. I’d like to ask: How do you envision yourself being the change in your company, your industry, your community, etc.?
A: For me “Being the Change” is listening to everyone around me. And then taking those risks and actually being able to implement those ideas. So many people have great ideas in our company and they just aren’t able to bring them to life on their own. If I can be the one to help facilitate that – to me, that is “Being the Change.”