Influencer Spotlight: Bloggers
As traditional marketing tactics are giving way to word-of-mouth and influencer activation, bloggers are becoming increasingly important for brands to reach their target consumers.
While we recognize that there are many different kinds of influencers, bloggers are topic-specific and generally have a central theme to their blog. Whether it is cooking, baby products, frugal living or health, bloggers pick a topic that they are knowledgeable or passionate about and focus their product reviews on related themes.
According to a study conducted by Technorati Media, of people identified as influencers, 86% own a blog and more than half operate 2-5 blogs. With such a high percentage of these influencers blogging, it only makes sense to leverage these audiences.
Take the blog, Everything For Ana. Blogger Zoe Lee writes Everything for Ana and focuses on her “life and times chasing a toddler.” A big part of her blog is healthy living and making sure that her daughter, Ana, remains healthy as well. The Facebook fan page for her blog boasts over 8,000 fans and her Twitter account has nearly 7,000 followers, casting a wide net on a specialized focus..
Social Media Link’s Smiley platform asked Zoe to review Children’s Mucinex in May of 2013. For bloggers like Zoe, we had the opportunity to ask them to not only write a review of the product, but also to speak more generally about children’s health. Zoe provided great feedback on what parents can do, in additional to having Children’s Mucinex on hand, to ensure that their children remain healthy.
Here is an excerpt from Zoe’s post:
“I like feeling safe, it is important as a mom that Ana always be as healthy as she can be. And with Children’s Mucinex, I feel like she can.”
- What can you do to avoid getting sick next winter??
- Wash hands, often
- Drink lots of liquids, it flushes out the toxins
- Eat healthy fruits and veggies chock full of vitamins
- Get lots of sleep and rest.
- Work out and get fresh air while walking, hiking, jogging, or pushing a stroller around (like me)
Avoid putting your hands near your mouth. Yuck. I bring wipes with me everywhere and wash Ana’s hands after she plays in public places.
And be prepared. Stock up on soup stock, or cans of yummy soups, juice, tea, and other fun beverages. Have your meds ready, just in case. And a warm blanket, a couple of great fave movies or books, games and crafts. You will be fine.”
You can read Zoe’s full review here.
Zoe’s provided a glowing recommendation from someone who devotes much of her time to children’s health best practices. With 81% of the online population trusting information from blogs, and 61% of the online population making purchases based on blog recommendations, it is a medium that cannot be overlooked.