Social Media Link Partners with Netbase™ for Deeper Social Analytics in Influencer Marketing Campaigns
As experts in the consumer engagement and activation space, our team is always looking for innovative ways to enhance our marketing solutions. The Social Media Link team is excited to announce a new addition to our Smiley360 solution: our partnership with social analytics technology company Netbase.
Since 2009, the Smiley360 community allows marketers to activate highly engaged and relevant micro-influencers to spark authentic and scalable word-of-mouth content. Through best-in-breed reports powered by Netbase’s patented Natural Language Processing (NPL), Social Media Link now provides even faster, more accurate social analytics for each Smiley campaign to help drive business.
With innovative text analysis, the NPL engine delivers the most nuanced and accurate understanding of human language at scale across 199 languages. With more insight into each consumer post, marketers can now find out “the what” through activity, engagement and competitive comparison, and “the why” through emotions, behaviors and themes.
So what exactly is new?
- Passion Intensity Score: Measure the intensity of consumer passion using high precision measures across a spectrum of emotions.
- Sentiment Analysis: Get the full meaning of posts including emotions, behaviors, attributes.
- Top Emojis: Get an enhanced view of emotional expressions and understand the most used emojis across brand-related content
- Engagement Metrics: View engagement among social circles, including metrics such as likes, comments, shares and views
With this new partnership, our community managers will provide more relevant trends and marketers can expect deeper consumer insights. If you’re interested in learning more about our Smiley360 consumer activation solution and our new partnership with Netbase, drop us an email to firstname.lastname@example.org