About us

Social Media Link

Social Media Link is the leading engagement and activation technology company, helping marketers connect directly with the people who love their brand, inspiring meaningful engagement and influential brand stories. For almost a decade, hundreds of brands and agencies have used our unique engagement platform and robust solutions to harness the power of enthusiastic consumers and to drive action at scale.

In 2009, it began with a vision to use emerging technology and social channels to amplify the voice of the consumer. Facebook and Twitter were new to the marketing radar and Instagram and Pinterest weren’t even a thing. Yet social media’s potential was increasingly evident. We recognized the huge opportunity to redirect the power of word-of-mouth marketing to these promising new channels. While our business has expanded, engaging consumers is at the heart of our company’s DNA, and we measure our success by the impressive list of admired companies and breakthrough brands who place their trust in us every day.

In 2014, we were acquired by From You Flowers and we’re proud to be a part of the Tenth Avenue Commerce family.

Our Leadership Team

Our commitment to our clients and to providing exceptional service starts at the very top of our company. We come to work excited about making it easier for marketers to build stronger connections with the people that love their brand and to inspire their authentic advocacy.

Susan Frech


Susan Frech is the co-founder and CEO of Social Media Link. With a background in social, shopper marketing, sampling and brand marketing, she drives an integrated vision that pushes boundaries for the company and clients alike.

Joanna Sammartino Bailey


As Chief Operating Officer, Joanna oversees internal operations and is focused on effective collaboration with clients, partners and employees. She partners on all aspects of the business and champions for the mission and core values of the company.

Taylor Owens

Executive Head of Technology

As the Executive Head of Technology at Social Media Link, Taylor is responsible for developing and executing a technology vision in support of the company’s mission. He is focused on leading a world-class team to deliver a world-class product.

Rich Fetter

Vice President, Client Operations

As VP of Client Operations, Rich oversees the Client Success, Community Management & Insights teams. Rich is responsible for operation efficiencies, strategy and ensuring exceptional service that exceeds expectations and goals.

Want to join our team? See our available positions
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